Effective Date: 01/03/2025
Last Updated: 01/03/2025
LifestyleAI (“LifestyleAI”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This privacy policy (“Policy”) clearly outlines how we collect, use, store, share, and protect your personal data when you use our services, including through our website, mobile app, WhatsApp Business API, Telegram, and other integrated platforms (“Services”).
We periodically update this Policy. If we make significant changes, we’ll notify you by email, WhatsApp, Telegram, or within the app itself. Please carefully review any updates.
Overview and Transparency
We believe you have the right to understand clearly:
- What personal data we collect and why
- How we process and use your data
- The control you have over your data and your privacy rights
This Policy explains the relationship you have with LifestyleAI concerning your personal data. Depending on your interaction with us, you may be a:
- Visitor: a user who browses our website without registration.
- Registered User: a user who registers and actively uses our Services through our website, app, WhatsApp, Telegram, or other platforms.
This Policy applies to all LifestyleAI Services and must be read in conjunction with our Terms of Service. Your continued use of our Services means you accept this Policy. If you disagree, you should cease using our Services.
1. INFORMATION WE COLLECT AND HOW WE USE IT
| TYPE OF USER | VISITOR/UNREGISTERED USER | REGISTERED USER |
| WHAT DATA WE COLLECT | – IP Address – Location – Browsing behaviour (pages visited, session duration) – Device type, model, OS version – Cookies/Web beacons | – Name, age, gender, phone number, email, mailing address – Height, weight, body measurements – Lifestyle preferences, fitness goals, medical conditions/diagnoses (provided by user or healthcare provider) – Health data from wearables or integrated services (Google Health, Apple Health, Fitbit, etc.) – Food images for calorie and nutrition tracking – Medical reports and prescriptions (PDFs or images) – Payment information (via secure third-party processors) – IP Address, location data (if enabled) – Device details (model, OS version) – Cookies/Web beacons |
| HOW & WHY WE USE IT | – Improve user experience, analytics, website optimization – Retarget advertisements (with your consent) – General market analysis and service improvement | – Account creation, verification, and managing your subscription – Personalized coaching and guidance based on lifestyle, diet, and health data – Tracking food intake, nutrition, and exercise progress – Generating personalized health, nutrition, and fitness insights – Facilitating secure payments through third-party payment processors – Communicating personalized offers, updates, newsletters (if consent given) – Enhancing security and detecting fraud/misuse of services – Complying with legal obligations and responding to valid law enforcement requests |
Image and Document Processing:
LifestyleAI uses advanced AI to analyse images of meals, medical reports, prescriptions, and body composition measurements uploaded by users to provide accurate and personalized insights. Images are securely stored and encrypted on AWS cloud servers, and are analysed using proprietary AI algorithms. No unnecessary images or data are processed or stored without explicit user consent.
Integrations with Third-party Apps:
LifestyleAI integrates securely with services like Google Health, Apple Health, Fitbit, WhatsApp, and Telegram to enhance your experience. Data from these platforms is accessed only after your explicit consent and is used to personalize coaching and insights.
2. SPECIAL CATEGORIES OF DATA
Sensitive Personal Data:
We collect sensitive personal information such as medical conditions, health parameters (e.g., blood sugar, cholesterol levels), genetic data, ethnicity, and related health indicators. Such sensitive data collection is strictly limited to providing personalized lifestyle and health coaching services. Explicit consent will always be sought before collection. You may revoke consent at any time by contacting our Grievance Officer (details below).
Image-based Functionalities (Food Images, Medical Reports, Body Composition):
With your explicit consent:
- Filtering: Images uploaded by you are analysed securely on-device (when possible) or encrypted on our secure AWS servers. Non-relevant data is filtered out or blurred where necessary.
- Storage: Only images explicitly shared for analysis (food items, medical reports, body scans) are securely stored to provide health coaching services.
- Analysis: Images are analysed using advanced AI for nutritional content (food photos), medical insights (reports/prescriptions), or body composition analysis (images).
- Security: Images and associated data are encrypted and stored securely, with access strictly controlled and regularly audited.
- Retention: Images are retained only as necessary for service provision and can be manually deleted upon your request or automatically upon account termination.
3. COOKIES AND WEB BEACONS
- Cookies: Text files placed on your device for recognizing returning visitors and analysing user engagement. You can manage cookies through your browser settings.
- Web Beacons: Tiny graphics used to track website usage, email open rates, and engagement without storing data on your device.
These tools never contain executable files or viruses. Rejecting cookies may impact certain functionalities of our website/app.
4. YOUR RIGHTS & PREFERENCES UNDER GDPR (EU USERS)
LifestyleAI is fully compliant with the European Union’s General Data Protection Regulation (GDPR), which provides users residing within the EU with specific rights related to their personal data:
Right to be Informed
You have the right to understand clearly what personal data we collect, why we collect it, and how it is processed, as detailed in this Policy.
Right of Access
You have the right to request access to your personal data and receive a clear copy of the data we hold about you.
Right to Rectification
You have the right to request that we correct or update any incorrect or incomplete personal data.
Right to Erasure (Right to be Forgotten)
You may request the deletion of your personal data, subject to legal obligations or legitimate business interests that may require us to retain certain data.
Right to Restrict Processing
You may ask us to temporarily or permanently stop processing all or some of your personal data in specific scenarios, such as when data accuracy is disputed.
Right to Object
You can object to the processing of your data in specific circumstances, particularly when data is used for direct marketing purposes.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, machine-readable format, and transfer it to another service provider.
Right Not to Be Subject to Automated Decision-Making
You have the right to avoid decisions made solely by automated processing, including profiling, unless necessary to provide services or explicitly consented to by you.
To exercise these rights, please contact our Grievance Officer (details at the end of this policy). We will respond to your requests promptly, typically within 30 days.
Lawful Basis for Processing Data:
Your data is processed based on the following legal grounds:
| Nature of Data | Legal Basis |
| Visitor Usage Data | Consent, Legitimate Interest |
| Registered User Account Data | Consent, Performance of Contract |
| Sensitive Health and Medical Data | Explicit Consent |
| Payment Processing Information | Performance of Contract, Compliance with Laws |
| Marketing Communications | Explicit Consent, Legitimate Interest |
If you believe LifestyleAI has infringed upon your data rights under GDPR, please contact our Grievance Officer immediately or lodge a complaint with your local EU data protection authority.
5. PUBLISHED CONTENT
Any content you publicly share, such as success stories, feedback, comments, blogs, or testimonials, may be displayed on our Website, App, social media, WhatsApp, Telegram, or other marketing materials only after obtaining your explicit consent. You may request removal of such content at any time, and we will promptly comply. However, LifestyleAI is not responsible for third-party usage or distribution of publicly shared content after its initial publication.
6. INFORMATION WE RECEIVE FROM THIRD PARTIES
We may receive information about you from third-party services, including:
- Health data from integrated health apps (e.g., Google Health, Apple Health, Fitbit).
- Data from smartwatches, wearable devices, and connected health platforms.
- Information from healthcare providers, nutritionists, or fitness experts who are part of your care team.
We use this data to personalize coaching, provide accurate lifestyle management guidance, and improve the effectiveness of our services.
7. RETENTION OF PERSONAL INFORMATION
LifestyleAI retains your personal data only as long as it is necessary for:
- Providing the services you’ve requested.
- Maintaining your account and usage history.
- Complying with legal obligations and applicable laws.
- Resolving disputes or complaints.
- Conducting analytics to enhance and personalize services.
All personal data is stored securely on encrypted AWS servers and regularly reviewed to ensure that data not actively needed is promptly deleted or anonymized.
Upon account termination or your request for deletion, LifestyleAI will erase your data promptly unless required by law or necessary for resolving ongoing issues.
8. TRACKING BY OUR ADVERTISEMENT PARTNERS
With your explicit consent, we may share anonymized or aggregated data collected via cookies or web beacons with advertising partners. This allows us to present targeted and personalized advertisements about LifestyleAI’s services on third-party platforms such as Google and social media networks.
You can manage or withdraw your consent to personalized advertising anytime through your browser settings, device settings, or by contacting us directly.
9. COMPLIANCE WITH CHILDREN’S ONLINE PRIVACY PROTECTION ACT (COPPA)
LifestyleAI’s services are explicitly designed for individuals aged 18 years or older. We do not knowingly collect, use, or store personal information from minors (children under the age of 18 or such minimum age specified under applicable law). If we become aware that a minor has provided personal data without verified parental consent, we will take immediate steps to delete such data from our records.
If you believe that LifestyleAI might have collected data from a minor inadvertently, please contact our Grievance Officer (details provided below), and we will promptly take corrective action.
10. TRANSFER OF INFORMATION (INCLUDING INTERNATIONAL TRANSFERS)
LifestyleAI may employ third-party service providers to perform various functions necessary to deliver our services. These providers may assist with data storage, payment processing, data analysis, customer support, technical support, marketing, and more.
Some of these providers may be located outside your country or region, including in jurisdictions not recognized as having “adequate” data protection by the European Commission (e.g., countries outside the European Economic Area, including India, the USA, etc.).
When we transfer your personal data internationally, we ensure compliance with GDPR standards by:
- Implementing robust Data Processing Agreements and Standard Contractual Clauses (SCCs).
- Ensuring that our service providers maintain stringent security and privacy measures in line with international best practices.
Your data will always be encrypted and securely stored on AWS servers, ensuring strong protection regardless of geographical location.
11. THIRD-PARTY LINKS & SERVICES
LifestyleAI may occasionally link to external third-party websites, apps, services, or integrations (e.g., WhatsApp, Telegram, Google Health, Apple Health). Clicking such links or using such integrations means that you will leave our platform and will be subject to the third party’s privacy policies. LifestyleAI is not responsible for privacy practices or content on these external platforms.
We strongly recommend reviewing the privacy policies of any third-party platforms or services before providing personal information through them.
12. INTEGRATION WITH GOOGLE SERVICES – LIMITED USE POLICY
LifestyleAI integrates certain services provided by Google, including Google Sign-In and Google Health Connect, to enhance your user experience. Please note that any personal data collected from these integrations will strictly adhere to Google’s API Services User Data Policy and Health Connect Permissions Policy, including all Limited Use requirements.
Specifically:
- Google Sign-In:
Allows users to sign in seamlessly using their Google account. Data retrieved via this method will only be used for identity verification, account creation, or personalized user experience. - Google Health Connect Integration:
Allows users to share health and wellness data (such as steps, heart rate, sleep patterns, etc.) from their Google Health Connect account directly to LifestyleAI. Such data is exclusively used to deliver personalized health and lifestyle insights.
LifestyleAI’s use of data received through Google integrations is limited strictly to the purposes described above. We do not share Google-sourced user data with third parties or use it for any other purposes without explicit user consent.
13. COMPELLED DISCLOSURE
LifestyleAI may disclose your personal data when legally required to do so or under the following circumstances:
- To comply with applicable laws, regulations, legal processes (court orders, subpoenas), or government requests.
- To prevent or respond to fraud, security threats, or technical issues.
- To protect the safety, rights, or property of LifestyleAI, its users, or the general public.
- In connection with any legal proceedings involving LifestyleAI, its affiliates, employees, customers, or partners.
- If LifestyleAI is involved in a merger, acquisition, or business transfer, your personal data may be transferred to the acquiring entity under strict confidentiality obligations.
We will take reasonable measures to inform you of such compelled disclosures when legally permissible.
14. SECURITY OF YOUR PERSONAL INFORMATION
LifestyleAI is committed to safeguarding your personal data and employs rigorous security protocols to protect your information against unauthorized access, misuse, loss, disclosure, alteration, or destruction. Our data security measures include:
- Encryption:
All personal data is encrypted using industry-standard encryption protocols (such as AES-256 encryption) both during transmission (TLS/SSL protocols) and while at rest on secure AWS cloud servers. - Secure AWS Infrastructure:
LifestyleAI uses Amazon Web Services (AWS), renowned for secure, reliable, and compliant cloud storage solutions, featuring regular security updates, vulnerability assessments, and robust firewalls. - Access Control:
Only authorized personnel have access to your personal data, strictly limited to those whose job responsibilities require it. All access is logged, monitored, and regularly audited. - Data Minimization and Anonymization:
LifestyleAI follows data minimization principles, ensuring only the necessary personal data is stored. We anonymize and aggregate data whenever possible to minimize privacy risks. - Regular Security Assessments:
Our systems undergo regular penetration testing, vulnerability scans, and security assessments to ensure the ongoing security of your personal data.
Despite our diligent efforts, no security measure is completely foolproof. You are encouraged to protect your passwords, account details, and devices from unauthorized access.
15. ACCESS, CORRECTION & DELETION OF YOUR PERSONAL DATA
You may request the following actions regarding your personal data at any time:
- Access:
Request access to a complete record of your personal data held by LifestyleAI. - Correction:
Update or correct inaccuracies in your personal data. - Deletion:
Request deletion of your personal data. Note that deletion requests may result in account termination if data retention is necessary for service provision.
To make any of these requests, please contact our Grievance Officer using the contact details provided below. LifestyleAI will respond promptly and typically fulfill requests within 30 days, subject to verification of your identity and any applicable legal restrictions.
16. GRIEVANCE OFFICER
In compliance with applicable laws, including the Information Technology Act, 2000, and GDPR regulations, LifestyleAI has appointed a Grievance Officer responsible for addressing privacy-related queries, requests, or complaints.
Grievance Officer Contact:
Name: Abhishek Yadav
Address: Plot 9 Trimurti Nagar Jabalpur, 482002
Telephone: +91-7067530025
Email: [email protected]
If you have any questions, concerns, or wish to exercise your rights regarding this Privacy Policy, please contact our Grievance Officer directly.
17. CHANGES TO THIS PRIVACY POLICY
LifestyleAI reserves the right to update or amend this Privacy Policy periodically to reflect changes in our practices, technological advancements, legal requirements, or enhancements to our services.
When changes are significant, we will clearly notify you through:
- Email notifications.
- In-app alerts via LifestyleAI’s mobile application.
- Notices on our website.
We encourage you to review this Privacy Policy periodically to remain informed about how we protect and manage your personal information.
Your continued use of LifestyleAI’s services following such updates will constitute your acknowledgment and acceptance of the revised Privacy Policy.
18. CONSENT & ACCEPTANCE OF THIS PRIVACY POLICY
By using our services, including visiting our website, registering on our platform, or interacting with LifestyleAI through WhatsApp, Telegram, or other integrated platforms, you explicitly consent to the collection, use, storage, processing, transfer, and disclosure of your personal information as outlined in this Privacy Policy.
If you do not agree with this Privacy Policy or any updates to it, you must discontinue using our services immediately and notify us to delete your personal information from our records.
Contact Information
If you have any questions, feedback, or concerns about this Privacy Policy or LifestyleAI’s privacy practices, please contact our Grievance Officer:
LifestyleAI Grievance Officer
Name: Abhishek Yadav
Address: Plot 9 Trimurti Nagar Jabalpur, 482002
Telephone: +91-7067530025
Email: [email protected]
Effective Date: 01-03-2025
Thank you for trusting LifestyleAI with your personal information and health management journey.